Click on one of the people below to find out more information.

  • Troy and Christina Gerdes
    (608) 788-3245

    Troy and Christina Gerdes are the owners of The Eagle Motors Automotive Group. With over 28 years in the local automotive industry, Troy is the CEO and handles all of the day to day operational management of both dealerships and the finance company.  Christina is the acting CFO. Their goal is to make sure that staff and customers are treated like a friend of their family!

  • Kenny Gerdes
    Sales Manager

    Kenny started detailing cars at the age of 16. He is a father to two young boys and has a deep appreciation for working on all things auto-related.

  • Mark Friederichs
    (608) 788-3245 EXT 5104

    Mark Friederichs is a avid outdoorsman and father of four. He joined our team in the summer of 2018. He is currently leading the sales team at the La Crosse location.

  • Randy Dayton

  • Tim Darling
    Director of Finance
    (608) 788-3245

    Tim Darling is the Director of our Finance Division. He has been in the automotive industry for 26 years and has been working for Eagle Motors the last 5 years. When not working he enjoys hockey and spending time with his wife Kris of 29 years, his two children, daughter-in-law, and granddaughter.

  • Cassandra Hughes
    Office Manager
    (608) 788-3245 EXT 5103

    Cassandra Hughes is a mother of two and loves spending time at the family farm with her extended family. She has been the Office Manager since August of 2015. Her main office is at the Onalaska store.  

  • Michael Meredith
    Aftermarket Sales Manager
    (608) 788-3245

    Michael is an avid outdoorsman who loves to hunt and fish. When he's not working he is spending time with his family. He is heading our aftermarket off road division Eagle Motors Off Road.